I have seen this happening to a couple of local business that I follow. One of them is a client of mine. I see maybe 1 in 10 posts they put up on FB. I miss most of the good stuff it seems. I have to actually go to their page to see all of their postings. How many people will do that though? If I am only seeing 1 in 10, and I was a normal person, I would think that they are not very active on Facebook, or had nothing special going on. It’s sad for this particular company as they do not post their specials on their website, only on Facebook. And as far as being found in search engines to get that all important new customer? Not happening on the FB page.
If you rely solely on one means of marketing online, you face a bleak future. Your website you own, you control your content. On Facebook, the game changes all the time, they are, afterall, a business looking for profit for their shareholders, and using your business’s shoulders to swipe that profit from you.
Enough ranting for this glorious Sunday.