You are the best when it comes to your field of business. However, many owners feel that they fall short when it comes to the graphic design portion of their content marketing. Maybe they have been told by people that their emails don’t look very professional and don’t truly reflect their business.
Here are five simple graphic design tips for business owners of any level to give your next email campaign a more professional look.
Less is more
If you’re not an graphic designer, just focus on a few key elements to avoid it looking too crowded. Maybe try a few different type faces or fonts with a plain background. It can be the most effective way of getting your message across. The more colors and elements you add in, the more likely they will clash with each other and dilute your message. In graphic design, especially for emails, KISS! If you put in photos or images, then it is best to use just one font for the headlines, usually a serif font, and a sans serif font for the copy.
Symmetry is the new black
One of the most basic design principles is to make things symmetric. It ensures there is balance, as well as helping to keep your design simple. You may worry that this will make your content look amateurish, but keeping it basic is much better than looking bad because you don’t know what you’re doing.
Keep to your brand
You probably have brand guidelines that specify the colors, fonts, and even tone of your marketing efforts. Use these throughout your graphics too. Sticking to your brand can focus you and ensure you stay consistent.
Look for different themes
In creating your graphics, looking for themes outside the norm, the expected. It can help your designs look less incompetent. If you are delivering a proposal to a client, picking a stock photo of people shaking hands will look tired and amateurish. Choose an image that reflects your work. Perhaps two people enjoying a coffee together, or you working at your craft.
Tools are available to help you
There are loads of tools that help make graphic design easier for the average professional. From ones that teach you about color theory and help you identify the right tones, to those that make the process of designing graphics easier, there are loads of tools out there to help you. In addition, there are also plenty of tutorials to help you improve your skills and how to use these tools. If you want some links to these tools, just drop me a note via my contact form and I will send you a curated list of the ones I have used for years. Yes, many are still around!